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No introduction needed. Chapter 4What is the importance of an introduction? An introduction helps your readers understand what your blog post is about and why they should care. An introduction is also a paragraph where you can re-iterate or summarize the main points in the article so far, so if someone skips over it, they won't get lost when reading further. The intro will also help readers decide if they want to read your full article or not - for example, if you have an intro with 2 paragraph text, you know that this post has at least 4 paragraphs total (2 in intros + 2 in content). This way people know how long they'll need to spend on reading it. Article length is critical for the success of your blog. The newbie has an average reading speed of 3500 words per minute while the power user can read up to 7000 words per minute - if your article is longer than that, the reader will end up abandoning it. Your article can be very beneficial for them if it gets them to read more, either on their own or on other sites they trust. Readability is also important - see this article for more depth on this topic. Keep your sentences short and easy to understand, use simple language with few uncommon words and avoid using jargon or technical terms. Chapter 5How do you use bold, italic and other formatting in your blog posts? If you want to make a word stand out - make it italic. If you want to emphasize or put an additional focus on certain words, make them bold. After the word(s), add ' ' (single quotation marks) without any space after it, and before the word(s), add ''' (double quotation marks) - like this: "Don't '''type''' words if you aren't sure what they mean." The same goes for for example for strike through text . Use '-' (hyphen) to strike through text. Copy the text with formatting and paste it into your blog post editor - it will be converted to HTML there. After pasting, check what you have copied and if there is a mistake somewhere, you can fix that with a simple edit of that part of the post without losing the formatting. Note: only copy the formatted text - if you copy non-formatted text it will be shown as is in your blog post without any formatting applied! Chapter 6What is a keyword? A keyword is a word or phrase that describes what your site or article is all about, also called Content Keywords or Meta Keywords . These words will help you rank higher in search engines, and will increase traffic to your site. Note: Since Google has released the new algorithm "Panda" that launched on February 24th, 2011, you want to use a shorter and more specific keyword than before. Google has said that long-tail keywords might be harder to rank for in this update. While keyword research is still important, you can also use non-keyword terms too. When should you choose a broad vs broad? Broad - means 'simple', 'generic'. For example: "car"; "orange"; "apple"; etc... cfa1e77820
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